Ushering in a new genre in home décor magazines, Livingetc (Indian edition of UK's best selling modern homes magazine) places interior themes against the perspective of contemporary fashionable lifestyle. The magazine addresses the design dilemmas of the well-heeled and the well-traveled who seek a relaxed modern lifestyle that is easy to access and comfortable to live with. High on design and resources Livingetc is the latest idiom for people who want to stamp their homes with a unique individual style.