Delegates representing regional, national & global brands, vendors, retailers, real estate developers, technology providers and the entire retail support fraternity converge at 'THE SHOP' to listen to the visionaries and share insights in the India Retail Opportunity - categories & formats, demand & supply, consumption & shopping trends, space & infrastructure, mergers & acquisitions, tie-ups -- discussing successes & failures and chart out their individual path to growth in the booming retail industry in India. With all the elements of the India Retail Forum, 'THE SHOP' introduces products, services, spaces, ideas and innovations to retailers at a regional level. At the same time retail concepts are showcased to potential franchisees in an effort to equip young entrepreneurs with the necessary support and knowledge to grow their businesses keeping national and global practices in perspective.